The
Grand
Reserve
Graphic Design
Brand Design
Brand Identity
Campaign Design
Collateral Design
Animation & Video
The Grand Reserve is a master-planned mixed use resort development in Puerto Rico which takes advantage of rising tourism demand, government incentives and tourism tax credits. Combining the internationally recognized PGA Golf Course with a secluded Oceanfront Resort destination. Located on a 946-acre beachfront peninsula minutes away from the San Juan international airport and central to Puerto Rico’s largest cities.
We wanted to share the beauty of this island with the U.S. audience by bringing the resort to them. By accentuating the scenic and immersive imagery from the fully activated peninsula resort, one would be instantly transported to a haven of Green and Blue hues. Also tasked with updating and refreshing the look and feel for the Beach Resort and accompanying Golf Course, now purchased by Hyatt and Puerto Rico's PGA association.
AGENCY - RPC MARKETING
LET'S TALK
The style we crafted for The Grand Reserve was a combination of Puerto Rico's Native heritage and the beautiful colors of its natural scenery and abundant flora. Bringing in the native iconography of the Taino tribes and the naturally breathtaking imagery of the island itself.